How visitor identification works.

What "identification" means.

Most analytics tools stop at counting. They tell you a visitor came from Atlanta, looked at three pages, and left. You learn nothing about who they were. Identification closes that gap: when an anonymous visitor lands on your site, we attempt to resolve them to a real person — a verified email at minimum, and for many a full name and postal address — so you can actually follow up.

How we do it.

A lightweight tracking pixel on your site captures the technical signals every browser already broadcasts — IP, device fingerprint, referrer, page sequence. Those signals are matched against an identity-resolution graph built from verified, opt-in consumer and business records. When the match clears our confidence threshold, you get the contact details. When it doesn't, the visitor stays anonymous and nothing is returned. No forms. No popups. No guessing.

Why "up to 40%".

Match rates vary. In the strongest segments we identify up to 40% of U.S. traffic, and many sites see less. What moves the number:

• Geography. US visitors resolve at much higher rates than international.
• Traffic source. Organic and direct convert higher than paid social.
• Device mix. Desktop sessions resolve more reliably than mobile-only sessions.
• Audience. Consumer traffic in real estate, financial services, and title is where matching is strongest.

We say "up to 40%" because that's the ceiling we see in the strongest segments, not a guarantee for every site. We never promise a fixed number of leads; that depends on your traffic, your offer, and how quickly you follow up.

What you receive.

For each identified visitor, you get a record in your dashboard with a verified email at minimum — and for many, a full name and postal address. Every identified visitor has a verified email, so every one of them can get your email follow-up. You can export at any time. The data is yours; if you cancel, you take it with you.

Compliance.

The identity-resolution graph is built exclusively from records with documented opt-in consent. Every visitor can opt out at any time via a one-click link, and we honor Global Privacy Control and Do-Not-Track signals. We do not identify minors. We are aligned with GDPR (for EU visitors, who are excluded by default), CCPA, CAN-SPAM, and the FTC's commercial-email rules. The legal framing matches how reputable, widely used identity-resolution providers operate, and it comes with both ProspectMatch plans.